Powering Amazon Advertising tool for Singapore based analytics company - In the digital era, e-commerce has skyrocketed, especially post-pandemic hit where vendors and brands are switching to a multi-channel approach that has kindled a branding war. E-commerce giant, Amazon provides advertising services on its platform that requires optimizing ads to reach the desired audience. We enhanced an analytical tool for a Singapore-based analytics firm.
Sankey solutions: IT Consulting & Services | Digital Transformation